To make customer-first leadership stick for good, our program is guided by five principles.

Cleo Felix – Principles
#1 Accountability

If the executive committee is not in, we’re out.

#2 Leadership

The best leverage to improve customer value is through leadership.

#3 Behavior

Leadership is about behavior, not vague slogans.

#4 Systemic

Leadership behavior cannot be transformed with class-room training alone.

#5 Implementation

Without formal decision-making on which solutions to implement, the program’s impact is reduced to virtually zero.

Blog post

Learn more about our guiding principles

Read the full article